Add Conversion Tracking to Your Site

If you are doing any sort of online advertising, you'll want to keep track of how many leads and customers it gets you. This is called "Conversion Tracking". It takes just a few minutes to set up and will help you optimize and evaluate your advertising dollars. Here's how to set it up.

If you need help specifically adding conversion tracking to a form, click here.

Get Your Tracking Code

Almost all online ad platforms provide conversion tracking code. You'll likely need to define what "events" you want to track at your platform, and then get a small snippet of code that you will add to your site on Step 2. Here are instructions from several of the major platforms:

Add Tracking to Your Site

The place you will put your code depends on what you want to track as a "conversion". There are three options:

General Site Visits

If you want to track visits from the advertising platform to any page on your site, go to "Website > Site Settings" and put the code in into the box labeled "Paste Your Footer Code" (if you already have something there, you can put it below the existing code). Save your site settings.

View more on the Header and Footer Code, as well as site settings here.

Specific Page Visits

If you want to track visits to a specific page, open that page in the editor, click on the "Edit code" button (it has <> on it), and then paste your conversation tracking code into the bottom of the window. Save the page.

Form Submissions

For a detailed guide on adding conversion tracking to a form, click here.

Note: If you are using a public form, you will need to copy the form and edit it in order to add tracking informatiton.