Build a Marketing Campaign

With AgentMethods, you don't need an entire team to run successful marketing campaigns and grow your client base. Included in our platform are all the core features needed to promote your services and generate warm leads through digital channels. 

Keep reading to learn more about some features to help you build a successful campaign. 

Landing Pages

Landing pages are campaign-specific pages designed to convince visitors to do a certain action. 

Here are some common actions you may want your website visitors to take:

• Request a quote
• Download a guide
• Send you a question
• Schedule an appointment

These landing pages typically have a simple design to remove all distractions that may keep visitors from converting. Take a look at this example from Airbnb. 

The page design is simple to encourage visitors to click the  Try Hosting button. 

This guide walks you through what landing pages are and how to use them on the AgentMethods platform. 

If you're launching a new campaign it may be useful to direct leads to a landing page. For example, let's say you're launching a marketing campaign to convert more users to purchase life insurance. You can design a landing page with information specific to a certain type of life insurance, and include a customized campaign form. This helps you track all the leads that come in from a specific campaign, and track views/bounces/etc in Google Analytics.

For more on landing pages and how to build them, click here.

Cross-Marketing Campaigns  

With Cross-Marketing, you can schedule an entire campaign of automated emails in just a few minutes. Emails are highly effective ways of reaching leads, and we recommend targeted drip email campaigns to increase conversion. 

We'll help you create multi-email campaigns on various topics to convert leads. Select from a variety of campaign topics like "Holiday Emails", "Dental and Vision", or "Medicare Part D", and schedule it in seconds! You can also design and write your own emails. 

To learn more, visit our guide on creating a cross-marketing campaign. 

Social Media

Social media helps promote your marketing campaign to a broader group of people. Effective social media also improves your SEO and broadens your online presence. 

When designing a marketing campaign, don't neglect the power of social media! We recommend writing and scheduling a series of social media posts around your campaign. 

For more about how to schedule and track social media posts through AgentMethods, click here. 

Forms

All the promotional activities surrounding your marketing campaign should eventually lead visitors to fill out a form. Until they give you their contact information, leads aren't valuable to you. You can't email them, target their interests, or follow-up with quotes for them until you have their contact information. 

You can create campaign-specific contact forms for each of your marketing campaigns if you like. 

We've built a library of guides on how to effectively use forms and customize them to your needs. To learn more, visit the Forms section of the Knowledge Base.