What to Include in Your Website’s Main Navigation

Your website’s main navigation is one of the first things visitors see—and it plays a big role in helping them quickly understand what you offer and where to go next. The goal is to keep it simple, relevant, and focused on your most important services.


✅ What to Highlight

You’ll want to include the insurance products and services that are most relevant to your business and your audience. Here are some common examples:

  • Medicare Plans
  • Life Insurance
  • Dental or Vision
  • Health Insurance
  • Final Expense
  • Retirement Planning
  • About Us
  • Events
  • Additional Coverages

If you serve a specific audience—like seniors, families, or small business owners—keep that in mind when deciding what to include.


🧭 Keep It to One Line

To maintain a clean and professional look, your main menu should fit on one line—especially on desktop. When it wraps to a second line, it can look cluttered and harder to follow.

As a general rule:

  • Include no more than 6 or 7 sections, not including “Home”
  • The exact number depends on the length of each section title

🔀 Combining Topics

To help stay within that limit, consider grouping related products under a single section. This keeps your navigation focused while still allowing visitors to explore all that you offer.

Examples:

  • Final Expense can go under Life Insurance
  • Dental, Cancer, Disability, or Hospital Indemnity can be grouped into a section like Additional Coverages or Supplemental Plans
  • If you offer several smaller or niche products, a section like Other Plans or More Options might work well

💡 Tip:

Think about what your ideal customer is looking for—and make sure they can find it quickly. Simple navigation makes your site easier to use and more effective.

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