Introduction: Using AgentMethods Landing Pages
Landing pages are campaign-specific pages you create to get visitors focused on a specific call-to-action. Use them when you don't want to drop visitors onto your general site. Our pages are designed to increase conversion by keeping your visitors focused on the page's call to action, and to present a form.
When to use landing pages:
Use landing pages whenever you are directing people to your site for a specific call to action. For example, you can use them in pay-per-click advertising, social media marketing, or email.
Tips and best practices:
Here are some ways to get the most out of the AgentMethods Insurance Landing Pages:
- Create a section in your site "landing pages" and hide that section from navigation. This will ensure visitors don't get to the pages accidentally.
- Use the "Shortcut URL" to create an easy-to-remember URL for the page. You can make this relevant to your campaign - such as "www.website.com/free-guide" or "www.website.com/medicare-rates".
- Create a landing page for each campaign or call-to-action, so you can make sure the headline on your landing page matches what is promised in the campaign.
- Keep your forms short - ask for as little as possible (generally name, phone, email) and avoid dropdowns or radio buttons.