Add Conversion Tracking to Your Site
If you are doing any sort of online advertising, you'll want to keep track of how many leads and customers it gets you. This is called "Conversion Tracking". It takes just a few minutes to set up and will help you optimize and evaluate your advertising dollars. Here's how to set it up.
Step 1 - Get "tracking code" from your online advertising platform.
Almost all online ad platforms provide conversion tracking code. You'll likely need to define what "events" you want to track at your platform, and then get a small snippet of code that you will add to your site on Step 2. Here are instructions from several of the major platforms:
Step 2 - Add the code to the right place on your site.
The place you will put your code depends on what you want to track as a "conversion". There are three options:
1. Visits to your site - If you want to track visits from the advertising platform to any page on your site, go to "Website > Site Settings" and put the code in into the box labeled "Paste Your Footer Code" (if you already have something there, you can put it below the existing code). Save your site settings.
2. Visits to a specific page - If you want to track visits to a specific page, open that page in the editor (instructions here), click on the "edit code" button (it has <> on it), and then paste your conversation tracking code into the bottom of the window. Save the page.
3. Submissions of a form on your site - If you want to track submissions to a form (i.e. "leads), you will want to put the conversion tracking code into the "custom success message" of the form so it gets triggered when the form is completed. To do this, go to "Website > Customize Contact Forms" and then modify the form you want to track. Once the form editor is open, paste the conversion tracking code at the end of the "Custom Success Message" window, and then save the form.
Note: If you are using a public form, you will need to click on "copy form", edit the form under Your Contact Forms, and then update the page where the form lives to use your version instead of the public version.